Dear Reader ,
Every few years - sometimes every few months - there is a new hero ingredient. Probiotics. Omega-3s. Collagen. Vitamin D. Magnesium glycinate. And now, protein - everywhere, in everything, aggressively optimized. You can now order 30 g of it in your Starbucks latte.
When your morning coffee is a macro delivery vehicle, it might be time to ask whether we've lost the plot entirely.
Don't get me wrong; some of these have genuine merit. I recommend several of them to my own patients.
But there is such a thing as too much of a good thing, and the health trend cycle has a reliable blind spot: in elevating one variable, it quietly displaces another.
The most telling example these days is "protein maxxing". In the race to hit aggressive protein targets, fibre has become the quiet casualty. And fibre is not optional. The general benchmark is 14g per 1,000 calories consumed - yet upwards of 35g daily is recommended to lower cholesterol, support bowel regularity, improve IBS symptoms, and meaningfully reduce colorectal cancer risk. Most people chasing protein are nowhere near it. If you're curious about figuring out your daily fibre intake, check out this Fibre Content Calculator.
This is what health trends do. They offer a single lever and imply that pulling it hard enough will move everything. It won't.
Health is a system, and systems require balance - not optimization of one variable at the expense of the rest.
So before you add the next TikTok-endorsed supplement to your cart or act on whatever ChatGPT just confidently told you to take, sit with two questions:
โ"What do I actually hope this will shift for me?" And - honestly, "Am I outsourcing responsibility for my health to a trending ingredient?"
The answer to both will tell you more than the supplement ever could.
Warmly,